CNN (425 million) remains the most-visited news site in the US despite an 11.8% year-on-year decrease in traffic — the only fall among the top ten besides Fox News (258.1 million), which lost 22.5% of its October 2023 traffic. Thirty websites in the top 50 also saw their visits grow year-on-year in October, as well as eight of the top ten. The Los Angeles Times (23.7 million visits) and Washington Post (102.4 million) saw the sixth and eighth largest drops, falling by 7.9% and 6.6% respectively compared with October. Among the top ten most-visited sites specifically, all but two sites saw some year-on-year growth. The biggest traffic pullback in the top ten was at USA Today (143.6 million, down 29.4%), followed by CNN (356.6 million, down 22.5%) and Fox News (253.6 million, down 17%). Some 32 sites grew their total number of website visits year on year, according to Similarweb.
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Long-running magazine The Atlantic also saw a strong March with 30 million visits, an increase of 26% month-on-month. Along with USA Today (143.4 million visits, up 13% year-on-year) and New York Times (498.6 million, up 10%), it was one of three of the top ten websites by number of visits in March to see double-digit growth. Fox News saw the biggest slump at 14% with visits down to 249.9 million despite a busy news cycle in the US with national elections later this year. Instead fastest-growing was M Live (up 27% month-on-month), followed by CBS News (84 million, up 26%), Axios (up 21%), and technology specialist The Verge (up 17%). Newsweek continued a strong run of growth to retake its spot as the fastest-growing news website in the US in April, according to Press Gazette’s latest ranking. CNN (419.2 million visits, up 3%) and the New York Times (503.4 million, up 3%) also saw growth, albeit more modest, compared to April.
- Among the nine websites to lose traffic month-on-month, five saw decreases of 2.1% or lower.
- A report in JAMA found about 13% of young people use AI chatbots for mental health advice.
- In August eight of the top ten publishers saw month-on-month decline, which marked a correction after an eventful July (in which the Paris Olympics kicked off, Joe Biden left the US presidential race and Donald Trump was shot).
- It nonetheless remained the most-visited news site in the US, a position it has held since Similarweb updated its data model in June and pushed the site ahead of The New York Times.
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The BBC visits the Iranian capital for the first time since authorities used unprecedented force to put down protests last month. Visits to the Gannett-owned site were up by 32% year-on-year to 151.4 million – echoing its year-on-year growth rate last month. The Independent is one of several UK newsbrands along with The Sun, Daily Mail, Daily Mirror, Express and the BBC that have recently put focus on expansion in the US. The Daily Olika speltyper Mail remained the best-ranked British newsbrand in the ranking (107.7 million visits) in tenth, one place ahead of the BBC (101 million).
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Press Gazette’s monthly ranking of the top 50 news websites in the US, using Similarweb data. The Daily Mail remained the best-ranked British newsbrand in the ranking (119.8 million visits) although it dropped one place to eleventh from tenth in the past month. The Independent was one of the fastest-growing news sites in the US in January, according to Press Gazette’s latest ranking.
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Business Insider (56.8 million) and Huffpost (43.7 million) each received 25% less traffic this January than January last year. CNN (399.1 million, up 12%) and USA Today (158.6 million, up 10.4%) increased their visits by double-digit percentage points, while the New York Post (127.9 million, down 10%) the only top-ten site to lose traffic. The paper has reportedly suffered subscription cancellations in recent months after proprietor Patrick Soon-Shiong intervened to block its editorial board from endorsing Kamala Harris in the US presidential election. The Los Angeles Times more than doubled its web traffic month-on-month in January as its home city battled historic wildfires. The other six top-ten sites lost visits, although Fox News (260.5 million) dropped less than a percentage point. The Gateway Pundit, a website that promoted false claims the 2020 US presidential election was stolen, was not far behind, rising 9% month-on-month to 29.5 million.
Among the ten biggest sites by number of visits, celebrity newsbrand People was the fastest growing year-on-year for a second month (140.2 million visits, up 31%). In September, the news division saw a spike as it increased 54% month on month (the biggest leap compared to August in the whole top 50 ranking) and 5% year on year to 96.6 million. Among the ten biggest news websites by volume of visits, USA Today was the fastest-growing for a third month in a row. Visits to the UK publisher’s site were up 29% month-on-month to 24.3 million, making it the second-fastest growing news site in the US, according to data from digital intelligence platform, Similarweb. Newsweek was once again the fastest-growing news website in the US in June 2023, notching 15% month-on-month growth to 110.2 million visits.
Among the top ten sites in the US, three were up compared to June 2024 (New York Times, People, BBC and Google News) and seven saw an increase compared to May. This is despite The Independent seeing the biggest year-on-year fall in traffic, down 56% to 16.4 million. In July, BBC saw a 15% month-on-month drop in views following the launch of a dynamic paywall for users in the US at the end of June. September was a busier news month, including the assassination of right-wing activist and podcaster Charlie Kirk. Syndication website MSN saw the biggest drop year on year among the top ten by more than a third (39.5% to 144 million visits). Athlon Sports followed Forbes in year-on-year traffic decline with a drop in visits of 48% to 290.3 million, along with AP News (down 46% to 78.5 million visits).
The Fox web traffic decline contrasts with the network’s reported surge in TV viewership around the election. People.com, the website of People magazine, saw the largest fall among the top ten, losing 10% of its audience compared with October. Business publisher Forbes (115.4 million, up 41.5%) saw the fastest rise, followed by People magazine (144.6 million, up 14.2%), The New York Times (up 8.9%) and the New York Post (142.1 million, up 8.1%).
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